About Us

About Us

Welcome to African Soul International!!!

Where Culture, Creativity, and Community Thrive!

At African Soul International (ASI), we believe in the transformative power of culture, education, and the arts. Founded in 1998 by Dr. Jewel Jackson, ASI has touched over 100,000 lives through workshops, performances, and cultural programs. Our mission is to educate, inspire, and entertain, using the arts to connect people to their roots, empower communities, and preserve African traditions.

Now, through our Shopify store, we’re excited to offer a wide range of products that celebrate African culture and bring these traditions into everyday life. From custom t-shirts and apparel to art prints and accessories, each item you purchase supports our ongoing work in the community and helps us share the rich history, music, and dance of Africa with the world.

Our Mission:

We use the arts to engage and empower youth, provide educational experiences, and create community bonds. With each product you purchase, you're helping us achieve the following:

  • Educational Programs: Teaching African history, culture, and arts to students and community members.

  • Youth Empowerment: Providing positive alternatives to keep youth engaged, off the streets, and connected to their cultural roots.

  • Cultural Preservation: Sharing and preserving authentic African traditions through dance, music, and visual arts.

Our Founder – Dr. Jewel Jackson

Dr. Jewel Jackson, with over 25 years of study with African Masters, is the visionary behind ASI. Her curriculum is designed to teach the cultural significance behind each movement, rhythm, and tradition, ensuring that these valuable practices are passed down to future generations.

What We Do:

  • We Educate: Our programs meet Common Core standards in English Language Arts and History, offering cultural education through art, dance, and music.

  • We Inspire: We engage youth with artistic programs that promote creativity, self-expression, and cultural pride.

  • We Entertain: Our performances, workshops, and cultural events feature talented African artists, offering authentic experiences from Guinea, Senegal, Mali, Congo, Liberia, The Gambia, and beyond.

Why Your Purchase Matters:

By purchasing from our store, whether it’s a t-shirt, artwork, or accessory, you're directly supporting the work we do in the community. Every item sold helps fund our youth empowerment programs, cultural workshops, and performances that connect people to the beautiful traditions of Africa.

Awards & Recognition:

  • 1st Place Winner of the 2019 African Dance Awards (Los Angeles)

  • 2019 Congressional Award for Community Service

Support Our Mission:

When you shop with us, you're not just buying products—you're investing in youth programs, cultural education, and the preservation of African traditions. Please consider supporting our mission with a tax-deductible donation or by offering your services. Together, we can create a positive, lasting impact on communities through the power of the arts.

"We don’t just create products; we preserve traditions and empower future generations."